Wednesday, April 9, 2014

The Network: Vision in Vogue

Meet Catia, our segment writer for The Network. As a second year PR major, she hopes to continue to grow professionally and would love to one day see Detroit become a powerhouse city again. Fun fact, she actually inspired big sis Elise to pursue PR!

We're switching gears a little bit with this month's segment of the network. Elise is taking over and she has a bit of an exciting prospect to share with you. I'm really interested in this idea and hope you are as well! -Catia

Hi Everyone!

I had a wonderful opportunity to speak with the most energetic and contagiously positive woman ever, Vivian Kwarm. Last week, her team reached out to me and Jasmine about Vivian's new project, Vision in Vogue. In our chat we discussed everything from majors to schooling to the inception of this idea, and I can't wait to share all of the information with you today. 

Just like me, Vivian was pre-med and much like me, she found her calling in a different field. She was feeling pressure from family to become a doctor, to take part in a "stable" career path, but it wasn't truly making her happy. She then decided to take on a variety of internships to explore her options in other fields. It was through those internships that everything unfolded and she found her passion, realizing that work could be something enjoyable. 

After graduating from Spellman College, Vivian attended the New York Film Academy to study in the broadcast journalism program. With hopes for a career in entertainment journalism, she soon found a void. Women of the "Oprah generation" had meaningful programming that was entertaining but in a way also enriched their lives. Millennials don't necessarily have this, and the idea for Vision in Vogue was born. She wanted to empower our generation and relay the message that we are not alone in our journey. Yes, the girl next to you might seem put together and totally composed, but its likely that she has the same fears as you and I do. Vivian hopes that Vision in Vogue will be that place for 20-somethings working toward navigating and building their careers to become empowered and make meaning of this transitional time in their lives. So, you're probably wondering, what exactly is Vision in Vogue?

Vision in Vogue is a TV program that wants to empower you and explain that those feelings are OK. The name was inspired by Vivian's idea that a vision is an integral piece to a happy career and the Vogue portion was a serendipitous addition. Funny enough, she got the idea perusing a newsstand at the grocery store. But those random places are always where the magic happens, right?

This is a startup, and the team has put together a campaign that further explains the concept. Check out the IndieGoGo page here.

Other than being the type of person who uses her experience to serve (which is a great benefit for us!), Vivian has a few pieces of advice for our readers. 

  • When working toward a career, ask yourself, "What do I want, really?" This is much more important than worrying about what others want for you. If you're doing what you love, you'll be motivated to work toward success.
  • Don't let go of your vision. It's what pulls you forward.
  • Your career is a journey and might not always be easy, but allow it to be fun at times!
  • Accept shifts in your journey.
  • "Be comfortable with who you are and express that to the world!"
  • "If something doesn't feel right, it's not right."
  • Failure is not the end of everything. It's just a way of telling you you need to change course.
My greatest takeaway from my chat with Vivian was how truly, genuinely happy she was to be doing what she's doing. Passion like that is something we can all hope for in our careers!

What did you think of the campaign? What's your vision?


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