Thursday, January 30, 2014

Honesty Hour: aMUSE Me

We're just here to keep things real.

That is, after all, why we made this segment. Source.
In any sort of writing, it’s important to consider the audience. This is especially true in PR. When you pitch a story, you want to use an angle that will be picked up by your target media outlets, whether they are print, broadcast, or digital. Sometimes this means changing your voice or it might mean drawing influence from the editors you’re aiming your organization/brand’s product or news bit toward.

I like to practice this as often as possible. And, in the spirit of this segment’s title, I’m going to keep things very real and let you in on a little writing secret of mine.

Honesty Hour: I have a muse. It wasn’t something I realized suddenly. It’s not even something I chose to have or something I wanted. One day, he (yes, he’s a real live person who I know and talk to and whatever) just happened to me. I've kept it a secret because I worried that all of the allure and fun would be gone, and I would be muse-less and therefore focusless and broken inside (ok, not really, I’m getting dramatic). Any time I have to write something important, I write it with this person in mind. What would he say about this? What would he learn about me if he were to read this piece? Can he tell my “voice” from myriad other “voices?” Basically, he helps me focus and put my best work forward, which is what I need most of the time. Ironically enough, I don’t think he’s ever read anything I’ve written.

In a way, I dedicate this post to him because he sort of propels my writing forward. Albeit unknowingly. If he ever needs a favor from me I’ll be incapable of saying no. So, if by some odd chance you happen to be reading this and by the grace of God don’t think it’s creepy and it really strikes a chord for you, I’m a) glad and b) serious about letting you cash in favors.

The point is this: when I write, I have a target in mind. It helps me focus, put my work into perspective, and pay attention to detail. These are all important aspects of good writing, but even more so, they are helpful considerations when working with a brand or company or organization.

Even if you don’t have a muse, try keeping a target in mind.

Do you have any special tricks or tips to do this? Let me know!


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