Wednesday, July 23, 2014

PRactical: How to Leverage Your Press Release by Using Social Media

For those of you already in the field, you may be wondering what the best ways to leverage your press releases are. As the millennial generation, social media is usually the answer. Below, in a special edition of PRactical, are a few tips on how to best do this....

Sharing a press release and gaining traction when promoting a new product, service or an entire brand is no longer limited to traditional advertising and marketing methods. Instead of using print and local advertising, leveraging your press release and promoting a new message or brand is now possible with the use of social media. Understanding how to leverage your press release by using social media is a way to gather additional attention while gaining followers and online fans who are interested in the products, services or content you have to offer.

Social Media Press Release Tactics
Understand Your Message

Before you begin promoting press releases on social media it is important to understand your message and what you want to say to potential clients and customers. Having a clear message in mind is the best way to focus and prepare to share your press release with social media.
Create an Inviting and Exciting Headline
Create an inviting and interesting headline using Twitter, Facebook, Instagram, Pinterest and even Tumblr to help with sharing your press release with as many followers as possible.
Ask for Participation

Within your tagline or the content you post on social media linking to your press release, be sure to ask for comments, opinions and audience participation. The more users who comment on a post you have shared, the more likely it is for the post to be viewed by other fans and followers of your page and brand itself.
Link to Your Official Website

Link to your official website when sharing a press release for your brand with social media. Not only are you more likely to gain more visitors and page views to your site, but it also helps with increasing your website's overall search engine ranking and visibility.

Update Social Media Pages Consistently
 

Although you are sharing a press release for your brand, updating social media pages consistently otherwise is necessary to gain traction and to keep the interest of users and potential customers who are invested in your business.

Understanding how to effectively put social media to use when sharing press releases is one of the best ways to reach an intended audience or demographic, regardless of the industry you are representing or promoting. Sharing press releases properly is not only a way for you to gain more interest in your brand altogether, but it is also a method of building a professional name and image for yourself online.

Wednesday, July 16, 2014

Ten Reasons to #LoveSummer

http://instagram.com/jrgrotto
Instagram: @jrgrotto
I'm a cold-weather kid, and once a cold-weather kid, always a cold-weather kid. However, I do enjoy summer luxuries during the warmer months. Growing up on the 45th parallel, my standards are mild temperatures (mid-70s fahrenheit), spending time on the lake and enjoying the great outdoors.

The concrete jungle has fostered my appreciation for all of the above, and all of the below. Here's a list of the things I enjoy during the warmest months:
  1. Bonfires: On the beach, in the woods, next to the river or in someone's backyard, bonfires are my favorite summer activity.
  2. Food: C'mon, you know there's nothing like a charcoal-grilled burger and Lays potato chips. And I can't go without at least one s'more or campfire-roasted hotdog. Oh yeah, and nothing says summer like fresh-squeezed lemonade.
  3. Camping: This one can be iffy. But with the right people and proper weather, there's nothing like a long weekend roughing it in the wilderness or not-so-wilderness (glamping, anyone?).
  4. Water: Growing up surrounded by some of the world's largest bodies of fresh water has really spoiled me. Summer days spent bobbing down the river in an inner tube or cruising the lake on the boat can't be beat. 
  5. Nature: One of the things I miss the most about Up North is nature. There's nothing like waking up to birds chirping or catching a glimpse of deer in your backyard. Going home or spending time at a friend's house in the 'burbs is always a welcome mini-vacay.
  6. Outdoor Activities: Being cooped up in the city has really made me appreciate outdoor activities. The simple things make a girl happy: a game of beach volleyball with friends, a pick-up game of street hockey with the neighbors, a round of horseshoes with my uncle or walking to the beach for a quick swim. This year, I'm doing a lot of hiking (hello, Rockies!).
  7. Sun: A little vitamin D does the body good! Of course, wear sunscreen. And don't give me that I-won't-tan bullshit. Wear sunscreen properly and you'll tan right through it. That's my summer PSA.
  8. Cruising: There's nothing like cruising a country road or highway while bumping a great playlist with the windows down.
  9. Boys of Summer: As a sports nut, there's nothing like spending the day at the ballpark--pro or amateur. 
  10. Concerts: Last but definitely not least: concerts. Outdoor music festivals are the best excuse to enjoy the weather and mingle with like-minded people. My summertime go-to gig is Rockstar's annual Mayhem Fest. Please mosh responsibly. 
These are just a few reasons to #LoveSummer.

What are yours? Let us know, by tweeting us (with #LoveSummer).

Until next time...

- J

Monday, July 14, 2014

Constructive Distraction: Google Drive

Procrastination doesn't have to be a total waste of time—check out some of the web's most constructive gems: educational blogs, career-focused news sites, the latest web tools, etc. These distractions make procrastinating time well spent.
Source
Let's talk about Google Drive. One of many useful tools in the Google suite. As a matter of fact, Elise and I share docs via Google Drive and I upload most of the things I need for work through Drive. Drive allows me to access files at and away from the office (and working from my personal laptop).

Whether you're blogging, writing a paper or making a spreadsheet, Drive is a handy tool to know how to use. Next time you have some free time, setup your Drive and start fiddling with the features. You never know who you might impress when you send them a Google doc invite instead of an attached Word doc.

Until next month!

Your Girls Under PRessure

Monday, July 7, 2014

Down The Hobbit Hole: Feels Like the Very First Time

Down the Hobbit Hole is a monthly segment penned by Maura, a senior at Michigan State University, finishing her undergraduate degree in English. She's also a lover of cats, great literature and Bruce Springsteen. Life's an adventure and remember: "Not all those who wander are lost."

Source
A lot of time these past couple months has been spent soul-searching. I constantly get the question of what I’m going to do with my life now that I’ve graduated, and since I have roughly a million ideas running through my mind about what I want to do, I figured it was time to really sort those out. In doing that, I came to the realization that all my posts on this blog have been about one thing: identity. I’ve talked about what defines me (or what I want to define me, anyways), about finding a place to fit in, and then becoming part of the larger world. This is because I think identity is important.

Most days, I find myself stuck in a routine. Or at least, I did when I was still in school. I would wake up, go to class, and regret not eating breakfast. Then, I would head to the library, grab food, study, and head to my next class. When I came home at night, I would juggle making dinner, doing homework, and cleaning the apartment. I fell into a depression because I never really did anything for myself, so this summer, I decided it was all about me. I took a job as a nanny with minimal work (but awesome pay) so I could focus on myself.

That’s when I came to another important realization. In telling you all about my life, I left out two of the biggest identifiers: reading and writing. (When I say it like that—reading and writing—I always feel like I’m in elementary school and I’m telling my parents about my favorite subjects.) I’ve always loved to read, and I’ve always loved to write. In fact, I’m actually mourning the loss of writing essays now that I’ve graduated. It didn’t always occur to me, though, that my life revolved around these two things, and that if I had my way, I’d build career around them.

So I guess I owe you a story:

Like I mentioned before, I’ve always loved to read and write. I participated in the summer reading programs put on by the library, and I always dabbled with stories that went unfinished after a paragraph (I’ve finally started a real novel, and I’m determined to finish it this time). But growing up, it never hit me that that could be someone’s job. I wanted to be a vet, a teacher, a nurse, and a psychologist. At one point, I even wanted to be a farmer; I even went as far as thinking about checking out a book from the library about how to be a farmer.

It wasn’t until 11th grade, when I started writing fanfics, that I realized I would be content if I could spend the rest of my life writing. (Obviously not fanfics.) During that time, I was a peer mentor—basically a teacher’s aide—for the coolest teacher in the school, and when he asked me what I wanted to do, I answered without even hesitating: I wanted to do something that involved writing. He suggested that I read On Writing by Stephen King.

I have fallen in love with many characters, cried over many. I have lived so many lives in the various works I've read and studied, but none of them have ever hit me like King's memoir. On Writing was the single most inspiring book I have ever read.

So why am I telling you all of this? I guess it’s because, after looking back on that moment, it’s when I realized how I want to spend the rest of my life. When I think about writing, when I have a lack of inspiration and the words just won’t come out, I think about the day, when a certain teacher told me to read a certain book. And then I feel inspired all over again.

That’s when I know I will get there someday.

-MS

Friday, July 4, 2014

Happy Independence Day!

Source
From everyone at Under PRessure: happy birthday, America!

We hope everyone is enjoying the extended weekend, soaking up some sun and safely celebrating the birth of our great nation!

xo,

E & J


Tuesday, July 1, 2014

Happy Canada Day!

Source
From everyone here at Under PRessure, Happy Canada Day! Whether you already cellied or are cellying this weekend, have fun and be safe!

xo, 

E & J

Monday, June 30, 2014

Hire Me: The Honest Cover Letter

The job hunt is a daunting thing. There is so much you want to say to a prospective employer in your cover letter or email that you really can't. So, in honor of that, I decided to write a slightly humorous but also slightly serious account of what I would absolutely love for the companies and magazines and agencies I adore to know. Eva Chen and Amy Astley, this is for you. Xo, Elise

Hi, my name is Elise. I would love a job. Preferably one that plays into the English degree I worked tirelessly to earn, one that allows me to call on skills from the editorial and public relations internships I've had and loved, and one that challenges me and helps me grow all of the writing, analyzing, research, public relations and event planning skills I have worked to refine through those numerous internships.


I’m not perfect. I know that for certain. I’m excellent at what I do, and I’ll send you my portfolio to prove it. I’ll send you recommendations to prove it. I'll fly to New York and interview to prove it. But please know that I’m young and I’m still learning. Don’t let that deter you, though. These are assets.


I didn’t go to a school that specializes in fashion or creative work. I didn’t go to a top name university either. I’m okay with that. I have learned more about myself and about writing and persevering and hustling than I would have anywhere else. They gave me what I needed for myself and what I need to be your perfect new hire.


But there is something special I can promise you. Something that I hope you value and take into consideration. I will eat, sleep, live and breathe your brand. Don't be surprised (or a touch creeped out) if that's something I already do--looking at you Lucky and Teen Vogue. I will move mountains to make things happen for you. I will write until words run dry, make endless phone calls, make labels, mail envelopes, fetch you coffee. And I will do it better than anyone else because when I’m a part of your company--a part of your team--I’m entirely there. I’m there to help you. To grow your brand. To make things happen. To carry out your vision.


All I really want is to work hard and to write and to communicate and to build brands because that’s what I do. Working for your company is what I’ve spent my entire life training for, and you better believe I’m going to make you proud.


You won’t regret this. You won't regret me.


With all of the hope, sincerity, and gratitude in the world,


Elise Sabak





Monday, June 16, 2014

Constructive Distraction: Lifehacker

Procrastination doesn't have to be a total waste of time—check out some of the web's most constructive gems: educational blogs, career-focused news sites, the latest web tools, etc. These distractions make procrastinating time well spent.

Source
I know, I know, I already featured a couple hacker sites but guess what? This is exactly what we love using the Internet for! When you Google something you want answers. Simple, straightforward, how-to answers. Hacker sites give you that and so much more.

So without further adieu, this month's constructive distraction: Lifehacker.

Lifehacker has hacks for everything from learning code to creating better habits. And here are some of my favs reads:
Lifehacker has something for everyone, so the next time you're looking to kill time during your work day or while studying for exams, check out Lifehacker.

Until next time: happy hacking!

Your Girls Under PRessure

Wednesday, May 28, 2014

Money Saving Wisdom from That Working Girl

We're graduates. We're looking for things full time. And now more than ever, it's vital to save. Sometimes, figuring out the most effective way is difficult, but luckily we have some great friends to help.

Image via That Working Girl

Lindsay Shoemake of That Working Girl has a few practical solutions that we're sure will make you a very happy saver.

First: Create a plan. Whether you're physically setting money aside or are using direct transfers to a saving account, having a plan is a helpful starting point. Sticking to the plan is pretty important, so find a way or someone to keep you accountable.

Next: Shop sales. Flash sale sites or sales at stores are so popular right now! You can get amazing deals on fantastic items, and you'll feel so savvy when you start saving.

Click over to That Working Girl for the full article and the remaining tips!

Monday, May 26, 2014

Down The Hobbit Hole: Post-Grad Life

Down the Hobbit Hole is a monthly segment penned by Maura, a senior at Michigan State University, finishing her undergraduate degree in English. She's also a lover of cats, great literature and Bruce Springsteen. Life's an adventure and remember: "Not all those who wander are lost."

Source
Exactly two weeks ago, I graduated.

I walked across a stage in front of thousands of people, shook the hand of my dean and received a fake diploma (the real one will be here in 3-10 weeks).

After being in school nonstop for nearly eighteen years of my life, I finally got a break.

There were no more all-nighters writing papers, or hours hunched over Arabic homework. In my mind, it was a little bit like being free. For one solitary moment, time stood still and I was able to take a deep breath and rid myself of all the stress that had built up over the past four years of being in college. And then time resumed, and everything came rushing at me and hit me like a brick wall.

That’s what graduating is like.

It’s somewhere between taking a break and working harder than ever. And the only question that I get now is, “What do you plan to do now?” No one asks me how it feels to be done, and somehow, telling people that I have no idea what I’m doing doesn’t quite seem right.

But I don’t.

I have no idea where to even start. A part of me wants to take the summer off and do some real relaxing (that would be the part that checked out twenty books from the library in the span of four days), while another part is trying to move on and grow up.

This part, very responsibly, has begun its TESOL (Teachers of English to Speakers of Other Languages) certification and has started to study for the GRE (Graduate Record Examinations).

It wouldn’t be far off to say that I’m a little bit torn about what comes next for me.

To my fellow recent grads in the same position, tell me, how does it feel to done?

- MS

Happy Memorial Day!

Source: @jrgrotto
Happy Memorial Day from your Girls Under PRessure!

Soak up some sun, eat a few s'mores, take a dip in the lake (or pool) and celebrate safely!

xoxo

Monday, May 19, 2014

Books for Recent Grads

So, graduation came and went. It's been an interesting and emotional time for me at least, but I'm really excited to have a touch of free time, and of course, to be back in New York City for a little while.

With this free time and the airport wait time, I've had the opportunity to get into a lot of great books that aren't for school, which is always nice. I'm primarily into fiction and the classics, but graduation has ignited the nonfiction reader and advice seeker in me. These books taught me to pause, to expel a few fears, to Lean In, to be obsessively organized (which luckily, for the most part, I am), and to just accept the state I'm in and use any upset feelings in a constructive way to build my future.

From my Instagram, @esabak 


Here they are, my suggestions for recent grads:

1. Welcome to the Real World, Lauren Berger. 
She's the Intern Queen, she's built her own business, and her website got me my first internship in New York. Even though I've never met her, I trust her advice.

2. Lean In for Graduates, Sheryl Sandberg.
I didn't grow up in a family where my dad was the go-getter career wise and my mom stayed at home. I grew up with a mom who ran and directed a school she developed on her own and a dad who ran an engineering firm. They're a team, and Sheryl Sandberg talks about that importance and how to push yourself in your career and ask for more. So, even though this "Lean In" presence wasn't foreign to me, her words of advice are always helpful. Plus, she's a stellar speaker.

3. #GIRLBOSS, Sophia Amoruso.
You guys, Sophia Amoruso is so interesting. She built up her own business and found stellar success from paying attention to detail and loving her craft. I'm amazed by that and she shares excellent lessons that are relatable.

4. I Just Graduated... Now What?, Katherine Schwarzenegger.
I think this is an important read for recent grads but I have a small issue with it. The book brings together a number of essays from famous figures like Anderson Cooper and trance music producer Armin Van Buuren (which was incredible, by the way). Katherine discusses the importance of pausing and taking a break and that it's OK to not know where you're headed. But I find it slightly difficult to take advice from someone so well connected. Sure, she's forging forward on her own, but it's hard to ignore that those lifelong connections and a well-known family were key players in the creation of this book.

What have you been reading, new grads?

XOX,
Elise

Thursday, May 8, 2014

Lip Service: May

We've decided to turn Lip Service into a more comprehensive segment. A perfect pout is always a must have, but we have a few overall beauty favorites to share so you'll always look primed and professional at school or work!

Elise: I use and own so many beauty products that it sometimes makes putting together these posts
Source & Buy it here!
difficult! I never know what I want to feature! But after a few hours of thought (read: perusing through ALL of my products) I've decided that for May, it's all about eyes for me. Mascara is wildly important, not just because it's the final touch to a look but because even though I have very dark eyelashes, I need the extra volume and curl that mascara provides. I've purchased enough mascaras to make my wallet really hurt and only came across the right one at an event. And I got the full size tube for free and I'm so grateful I could cry. But I won't. Because it's not waterproof (I never wear waterproof mascara). 


Anyway, it's the Estée Lauder Sumptuous Extreme Lash Multiplying Volume Mascara. It's miraculous. I like that it's more of a traditional brush and that the wiper isn't too snug. The formula is rich and deposits just the right amount of product. It's amazing. It retails for $26 and will be worth every penny. 

Jasmine: We always tend to set a theme. Like Elise, I'm going with mascara this month. My most recent
Source & Buy it here!
mascara purchase was Covergirl's Clump Crusher. Mascara is definitely important, especially for anyone who has a simple routine or is always on the go. 


Clump Crusher promises no clumps, but great volume and length and it delivers. Not only does it come in four shades, but it's at a great price point too, with the average price of around $5. The formula is amazing and unlike Elise, who favors a traditional brush, this has a curved wand and plastic bristles for curling, definition, and obviously to keep your lashes clump-free.  

Wednesday, May 7, 2014

The Network: Body Language

Hi everyone!

In order to make an impressive first impression, it is important to be as articulate and well spoken as possible. What you say, however, begins before you even utter a single word.

In today’s edition of “The Network” we’re talking all things language—body language that is. After reading this post you’ll be fluent, and ready to network like a pro.

Body language is essential to effective networking, and the right approach can make all the difference. Body language can establish presence, engage those around you and lead to some insightful and productive conversations and relationships. Poor body language, on the other hand, has the potential for disaster and could paint a poor picture of who you are.

With that, here are some guidelines to ensure that you will always own the room.

Source
Perfect Posture

Grandma knew what she was talking about when she hounded you to sit up straight. Nothing exudes confidence quite like good posture. Whether you’re sitting or standing, keep your back straight, shoulders down and chest open. This will show that you’re welcoming and inviting, drawing people to you with a friendly energy.

No folded arms! Trust me, I know it’s comfortable, but a grouchy stance with crossed arms is the universal sign for, “not interested—please don’t talk to me.” That’s pretty counter-productive to any networking efforts if you ask me.

Face It

We’re all more expressive in our faces than we are aware of, and this expressiveness can work for or against you, so be conscious.

Smile! It’s really that easy. Looking happy and friendly is a sure-fire way to draw people to you and display your genuine interest.

Don’t forget about eye contact. Maintaining solid eye contact during a conversation or introduction will help you connect better with people and make a more lasting positive impact. Appropriate eye contact shows someone that you are focused on them and care about what they have to say. It’s really just polite.

Smooth Moves

Yes, great posture is a key component of effective body language, but that doesn’t mean being stiff or stoic. Your body language should make you look poised, yet comfortable.

Move around naturally. Walk with purpose and intent. Use a firm, confident handshake. You’ve heard this all before, but hey! If it works, it works! Also, feel free to use your hands when you talk. I, for one, know that I wouldn’t be able to speak a single word without using my hands. Just be cautious and avoid anything too crazy or distracting. The gestures you use make you unique and help tell your story, so use them wisely.

There you have it! The basics of body language. These are just a few friendly reminders of how to say it all without saying a single word—but I want to know, what are some of your tips and tricks for better body language?

-Catia

Monday, May 5, 2014

Constructive Distraction: Hair Romance

Procrastination doesn't have to be a total waste of time—check out some of the web's most constructive gems: educational blogs, career-focused news sites, the latest web tools, etc. These distractions make procrastinating time well spent.

Source
I'm sure some of you are questioning the constructiveness of this distraction, but as Elise and I continually preach: looking put together is important. I'm not saying looks are everything, but presenting yourself in a professional manner is expected.

Your hair is one of your most important accessories and one of the first things people notice about others. Hair Romance is dedicated to bringing tutorials, tips and tricks for styling straight and curly hair.

Trust me, I feel for all my fellow Curlies out there: it's taken me a long time to love my hair (I still have days when I loathe it) and embrace that it is (very) curly and treat it as such instead of wishing my hair were straight.

Hair Romance is a great resource for both girls with straight and curly hair. Here are a few of my fav posts:
So take some time and check out Hair Romance. You might find a new style to spice up your look or get some pointers about your favs.

Until next time: happy styling!

J

Thursday, May 1, 2014

This is the End: Graduation Day!

Accurate. (Source)

Well folks, today is the day: graduation day.

While you're reading this, we're sitting with 3400 of our classmates waiting for our names to be called and be ceremoniously segued into the real world.

To our fellow graduates, congratulations.

To those still in the process, keep on keepin' on—it'll be over before you know it.

Don't worry, there will be plenty to write about as we turn the page, shoulder more responsibility and continue carving our own paths in our personal and professional lives.

Until next time,

Your Girls Under PRessure


Wednesday, April 30, 2014

A Frosh Perspective: The Beginning

 Angelina Truchan is a freshman at Wayne State University who plans to major in public relations. She hopes to share a bit of her year and her perspective with our Under PRessure readers. This month, she sums up her successful first semester and shares what's to come!

Our School's Undergrad Library. Source
  If I could sum this entire year up in one word? Short. Everyone always said college will be over
before you know it and I’m starting to believe them [Editor's Note: It's true]! My first year has definitely had its ups and downs, but overall college, is not so bad.
 
   Honestly, the most challenging part for me this entire school year was self-motivation. I’ve come
to realize that college is about 99.9% self-motivation and if you do not obtain this characteristic, then
well, you’re screwed to put it bluntly. I have to admit I had some summer fever and my second semester was definitely the toughest. If I had to give any bit of advice to next year’s freshmen it would be to stay determined and focused on your long-term goals and do not get distracted by unnecessary things that will not benefit you in the long run.

   I’d like to thank both Elise and Jasmine for allowing me to write for “A Frosh Perspective.” It has
been an absolute delight and I hope you all enjoyed following some of the highlights of my freshman
year! Feel free to follow me on Instagram and Twitter: @angtruchan

Adios,
Angelina Marie

Monday, April 28, 2014

Down The Hobbit Hole: I’ve Got A Niche (Part 2 of 2)

Down the Hobbit Hole is a monthly segment penned by Maura, a senior at Michigan State University, finishing her undergraduate degree in English. She's also a lover of cats, great literature and Bruce Springsteen. Life's an adventure and remember: "Not all those who wander are lost."


Source
We are taught from an early age that language and the arts are separate from the sciences, and certainly this idea is reinforced throughout the rest of our schooling days.

Science deals with formulas, with calculating, with experiments. In a lot of ways, it seems that science is more important. It has the potential to heal people, to discover new ideas.

So what does English literature have to do with neuroscience?

At one time I would’ve said that the two are completely different, that they do not intertwine in any way. Now, I believe that the two have everything to do with each other.

The field of literary neuroscience is relatively new and little research has been done. But the research that has been done is mind-blowing and makes for some very significant changes in how literature is being viewed.

At the head of some of this research is Professor Phillips.

Looking beyond the limits of others, she tested what would happen when Ph.D. students read Mansfield Park (by Jane Austen) in two ways: close reading and pleasure reading. The students did so in an fMRI machine while hooked up to eye-tracking devices—not the ideal place to cozy up with a book.

What she found, though, paved the way. The results went beyond “work” and “play,” and instead suggest that when we pay attention to literary texts (such as in close reading), the coordination of multiple complex cognitive functions is required.

Long story short, reading isn’t as simple as people once thought it was; it requires a lot from your brain. In a similar study, they found that presenting participants with a text about motor skills (such as “Raymond kicked the ball”) actually activates specific areas of the brain that correlate to kicking.

What I’m really trying to say, though, is to explore because you never know where it might lead.

I know it’s cliché, but if someone told me my interested would include literary neuroscience, I wouldn’t believe them. However, I’m beginning to realize that this is where I fit in.

In an experiment titled “This is your brain on Jane Austen” I found my home.

- MS

Thursday, April 24, 2014

Honesty Hour: Do You Even Drive, Bro?

We're just here to keep things real.

Source for all images
Here in The Mitten, the weather is getting warmer and it's the perfect time to get in the car and take a weekend road trip or just cruise around singing to your fav tunes with your besties.

With all these positives, comes one of my biggest peeves: shitty drivers.

I'm certain my driving skills have deteriorated since moving to Detroit due to the driving skills of those around me. I'm also certain no one south of Saginaw (Google Michigan map) knows how to drive in snow, which is just sad.

So here are a few Asshole Driver memes that highlight some of my biggest driving peeves:



Also includes Michigan and snow.


And remember: don't be that asshole.

Happy driving!

Until next month, kiddos.

- J

Wednesday, April 23, 2014

Industry Insiders: Jen Bullano

A series profiling insiders in the fashion, beauty, sports, public relations and media industries (editors, PR girls, etc.) whose successes in the industry are inspirational.


Source
Today, I'm bringing back one of the original features on the blog: Industry Insiders. Really, I just needed an excuse to profile one of my role models, Jen Bullano.

Bullano is the director of communications for the Pittsburgh Penguins and, basically, has my dream job. She arguably has one of the toughest job in NHL communications: managing Sidney Crosby's media requests. If you're not sure who I'm talking about, please open another tab and copy + paste his name into Google. Sid's kind of a big deal in the hockey world—he's the poster child of the NHL.

Getting back to Bullano, she managed to climb the ladder in a field, and sport, dominated by men. She's the only women in her position in a 30-team league. I would have not known this about Bullano if I hadn't read this ESPN article over a year ago.

Of course, I knew about Bullano. I have been following her on Twitter forever and, even more so now that her handle has become the official team PR handle. But it was great to read about her successes since she's doing exactly what I want to do.

Reading the article was eye-opening in more than one way: I also realized I never thought about my gender stopping me from achieving my goals, which obviously, one of the article's main take aways.

And I'm glad to see it's not something I need to worry about.

As Bullano states in the article: the minute you think your gender puts you at a disadvantage, you're putting yourself at a disadvantage.

So ladies, and lads, don't ever et you gender dictate what you can and can't do.

Unless next month, kiddos!

- J

Monday, April 21, 2014

Sharing is Caring, After All

Hi everyone! I was running my usual news and blog sweep this morning and I came across a few fun and interesting articles. Since Jasmine and I are really working toward building our careers at this point, I thought it would be fun to share a little bit of what inspires us as well as a few websites and posts that have valuable information.

First, if you're readers of That Working Girl, this post will be familiar to you. I wrote this post on work/life balance in the winter, but it absolutely still holds true! {That Working Girl}

No matter what industry, there are some annoying and frustrating things about PR. Do you agree with these? {NYC PR GIRLS}

On the job hunt like me? A few tips on perfecting that cover letter. {Slate}

For anyone who loves the news but doesn't have time for it all, please, let me direct you to the greatest resource ever. {The Skimm}

In the ever changing worlds of media and fashion, what does it mean to have a consulting gig? {Fashionista}

Millennials continue to receive more and more labels. The newest one? {Refinery29}

Planning a spring get together? A few ideas... {Marketing Made Special}

Happy reading!

XOX,
Elise

Thursday, April 17, 2014

Warrior Stories: This is the End

We're in our final days of college. The past four years have been the best of times and the worst times. This segment will highlight, one last time, our best of times at Wayne State University.


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Elise: We've made it to our final warrior stories. In My Life is in Shambles Part 1, I warned you there would be more. And here it is, My Life is in Shambles Part 2, AKA my thank you letter to a few people at Wayne State.

First, I want to thank my favorite professor Julie Klein, for not only being an amazing professor, but for sometimes driving up my blog traffic by allowing me to shamelessly self-promote myself and this blog in class several times. You've helped me organize my ideas and put the academic skills I've learned in your classes to use in the digital realm, both for myself personally and for work. Professors like you are the kind who inspire minds to open, and who promote learning for the sake of learning, which is a truly beautiful thing.

To the friends I made but didn't keep: All of you were so important to me at one point or another. Some of you still are, but for some reason, we just didn't take the time to stay in touch. I really hope that you're reading this. You taught me to grow up, you showed me who I wasn't so that I could find who I am and there isn't a limit to how grateful I am for you.

To my friends from church who also go to school here: Thank you for reading this. Thank you for being the people I can rant to about going to school here and about how they won't let me wear heels to my graduation. You're all fantastic, and I'll see you Sunday.

To the friends I made here who are still my friends: You all certainly know who you are. I love you guys so much, and you're the best for dealing with all of my stresses and craziness and for still being my friends even though I don't get to see you very often. Oh yeah, and #TexasCrew4Eva.

To Cat: You're my very best friend in the whole entire world and I'm so glad we were able to become as close as we did. Our poor professors may have never totally had a grasp on who was who, but it made this untraditional college experience a lot more fun.

To the rest of my family: You've made endless sacrifices to get me to this point. There isn't a proper thank you for all of that. I'm beyond grateful for every ounce of love and support and help.

To Jasmine: I'm so glad we started this blog and that we were able to maintain our friendship despite lots of hours of classes and work and stress and tiredness. And I'm glad we're going to stay friends. I'm so happy for all of your successes and can already see that your future will be ultra bright.

And finally, to Wayne State: You're the complete opposite of what a traditional university is, and that's what I needed. And as strange as that was at first, I'm grateful for the lessons, the learning experiences, and the people you've graciously given me. Please let me wear heels to graduation. Wedges are not enough.

Jasmine: As always, Elise is such a tough act to follow!

Keeping in the same vein, we're finally at the end of a very long and very challenge chapter in our lives. And that chapter included so many major and minor characters, but all made important contributions to our development.

Those characters, just like the setting, were very nontraditional. And, for that, I am thankful. Attending Wayne State and having the college experience that I did definitely shaped who I am today. It allowed me to focus in a way I'm not sure traditional college setting could.

So thank you to Wayne State for your unorthodox experience, thank you to all my friends and family whom have been the best support system a person can ask for the last four years, thank you to all the people I'm no longer friends with—you came, you taught, I learned—and special shoutouts to my besties, The Pod, The Tripod and Elise—I cannot wait to see what all of you do postgrad!