Thursday, August 15, 2013

Events & The Industry

Happy mid-August, my darling readers! This summer has flown by, and it's absolutely killing me to know that I'll only be in the city for a short while more before returning to Michigan for school.

I've been fortunate enough to be in New York for a PR internship that I've completely fallen in love with. I've learned tons of lessons, most of them pointing to a major event that we held at the start of this month.

So, what exactly is it? It's a series of runway shows and presentations dedicated to the intimate apparel industry. Typically, trade shows are the way these items are showcased, and this event's goal is to provide a way for press to get a look at what's new in this ever-growing (and super cool) industry.

What most people see when it comes to events like this is the glamour of the fashion industry. But, there is SO MUCH more to the process.

  • Outreach
  • RSVPs
  • Follow-ups
  • Finding and securing sponsors
  • Rallying volunteers
  • Finding a venue
  • Working out production
And those are only the things that I could think of immediately.

I bring up this point a lot, but I think a lot of people fail to realize that fashion/beauty/lifestyle aren't always "glamorous" industries. People are always going on Instagram and Twitter to post the cool things their firms or publications are doing to make themselves look fabulous or like they plan/go to tons of amazing events. I'm guilty of it, and sometimes, there are amazing perks and events. BUT, that's not really how it is. Hard work goes into planning things and if you're a part of the planning process, you're probably also working through the event. If I posted pictures of the things I do on the daily, you would probably never want my job because it mostly consists of working at a computer (which I love. My computer is my baby). It takes a special kind of dedication and a special love for everyday routine and a willingness to stay behind the scenes to do well in this industry. That's what leads to the fabulous and glamorous every once in a while events that people show you. Lately I've just seen a prevalence in people who only believe in the glossy exterior of the industry, and now that I've seen it from the inside, I wanted to tell it like it is.

I'm going to be quite forward with you when it comes to today's moral: If you're not committed to the (I want to say boring or mundane, but it's not boring to me) everyday tasks or behind the scenes work, you don't deserve the glamour. You just don't. 

And now, as I finish my rant and step off of my soap box in these newly christened beauties,  


I leave you with a little footage from our pretty exceptionally phenom event.

I hope I didn't dash too many dreams with this. I'm really fortunate to work in such an amazing sector of an equally amazing industry, and I just want people to know that there's a reality that transcends the glamorous look.



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