Wednesday, February 27, 2013

Mission Statements


One of the first things I learned when I took fundamentals of PR was the importance of a mission statement to an organization.

This states the plans for and goals of the organization but even beyond that, it contains the words that organization or company plans on being true to. The best ones incite debate. They're a pretty big deal, guys. 

Whether you're reading this because you're actually interested in getting into PR or because I've bullied kindly urged you to read this from one of my social networks, there's a lesson to be learned! Mission statements aren't just for companies anymore. They're for you, too!

So, how do you create one of these? Follow my 5 steps!

1. Make it relevant: This thing outlines your life's mission! Include goals, aspirations, and traits that are important to you now.

2. Make it strong: Using strong verbs and adjectives is important in writing, generally, but it holds even more weight here. These are the words you'll live by! Make them count!

3. Revise: Textbooks and PR people say that mission statements should be edited anywhere in the range of 1, 3 or 5 years. Since we're people, it's probably best to change it up whenever we feel like our goals change. But take a second to evaluate what you have at least once a year.

4. Be inspired: Your personal mission doesn't always have to be your brainchild! If someone else says it better, by all means go for a quote. It's your mission--make sure the words are what you want to live by.

5. Hold onto it: This is your mission. Keep a piece of paper with the statement on it (I keep mine on one of my networking cards!) with you all the time, write it in your planner, basically just always have it around. This is an awesome way to keep your goals in the forefront!

And now, some statements from friends:

My friend Erika from high school (and now college, too!) told me that this quote helps her through busy days "Life is a marathon; take it one step at a time and just keep going."

Our blog friend Lindsay from That Working Girl (@HeyWorkingGirl) says, "I've always lived by the personal guideline of working at the level above you. This single piece of advice has helped me excel immensely in all areas of public relations. Even though I'm still a student, I like to work and think with the mindset of a PR professional, and treat my schoolwork as if it is a job."

Jasmine applies her statement to school: "Even if you don't like it, if you have to do something do it right. Take the time to craft it and perfect it. Never half ass something."

And finally, here is my mission statement: "Your life is what you do with it. You aren't entitled. Spend time creating good quality work, and remember to enjoy every opportunity and blessing that comes your way. Take the time to develop real connections, and be wary of things, people, and opportunities that are fleeting. The mission is simple: be the best version of yourself at all times, and don't settle for anything less than excellence." 

What do you think of these statements and ideas? Are you planning to write a personal mission statement for yourself? Let me know via comments, email or twitter!




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