Wednesday, December 19, 2012

Who Are You? Building Your Brand With A Platform

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Being you and having a strong personality or sense of self is an incredible start to building a brand for yourself. But let's face it, we live in a digital world and it's more important than ever to use your social or online platforms to build a brand. So, what do you do and how do you start? Follow these steps:

1. Analyze your social profiles: Go on Facebook, Twitter, Instagram, or wherever else you leave your online fingerprints. Take a look at the things you post and decide whether or not it's appropriate for the image you're trying to project. I'm not saying that everything needs to be super professional or "buttoned up," but make sure you're showcasing your fun side and personality in a way that is positive.

2. Streamline: If at all possible, make your links or handles or account names have a bit of continuity. For example, my Twitter handle and Instagram username are both esabak, as is the link to my Facebook and my email address. Keeping everything similar if it cannot be the same makes people trying to find you or connect with you that much simpler. This is especially important for people who are trying to garner an online presence.

3. Be Important: This tip is geared particularly toward Twitter and maybe even Instagram. Make the items you post have some sort of importance. If you are building your brand based on the fact that you're a fashionista, post fashion related news. If you're a sports aficionado, live tweet games. Just make sure you aren't over-doing it with the posts. And controversy doesn't hurt either, just be careful with how you go about posting.

4. Make Connections: Follow or "like" people, pages, and brands that you hope to interact with, work with, or emulate. You may be able to connect with people who are willing to help you out or even offer you a job or internship.

5. Have fun with it: As important as it is to project professionalism, it's equally as necessary to inject your personality in posts and social or online profiles. Let your friends, family, future employers, colleagues, and contacts get an idea of who you really are. Be as quirky or funny or awkward or hopelessly cool as you want. This is what will set you apart from others!

There you have it, five tips for building your brand with social platforms. Use one or all or just a few. These ideas will hopefully help you curate an online presence that will benefit you while you work toward your career.

Good Luck!

-Elise

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