Tuesday, August 7, 2012

5 Social Sites You Should Be on NOW

Under PRessure Social Media

If you haven't realized that social media has taken over the world, then you've been living under a rock and the fact of how/why you're reading this completely eludes me. But for real, in an ever growing socially and digitally connected world, social media sites are more important than ever in curating your brand. And I would be lying to you if I said that these sites (or apps) aren't vital tools for being successful in this world. With all of that in mind, here are five social media sites you should be on now (actually, you should've been on them yesterday. Or the day before that.)--by category, of course, because this is a hyper-organized Elise post--and how they'll help you build your brand (because, let's face it, that's the most important part).

1. News: Mashable

So, this isn't really a social networking site, and I'm pretty sure Jasmine has covered Mashable and its importance in the social world. Why am I doing it too? Because IT'S A REALLY IMPORTANT SITE. I'm not even going to apologize for scream-typing. Mashable is loaded with social media related news, tech news, and tons of articles and infographics spouting information that is essential for the burgeoning PR girl (or guy) or social media guru. 

2. Microblogging: Twitter

Twitter is the new Facebook. Yeah, I said it. It's witty and quippy and limiting, so basically it's perfect in my eyes. To think than only a year and a half ago I was so against this site. Oh, how things have changed. 

3. Photo-sharing Apps: Instagram and Snapchat (It's a tie!)

Instagram has definitely become MAJOR in the photo-sharing world, and for good reason. You can take a picture and make it look beyond fabulous and appealing, regardless of whether or not it's a good shot. It's a great way to share info about your brand, showcase your adventures, or just be a little ridiculous. 

Snapchat is a whole world of different. I recently heard about this from a friend (and a Mashable article, go figure) and the concept was both cool and crazy. Here's the deal: you take a picture and send it to whomever you want and it self destructs after a certain period of time. If you don't want to ruin your reputation or the brand of you that you've worked oh-so hard to create, this might be the photo site for you. This is absolutely not to say that I condone irresponsible picture taking/sharing habits though. 

4. Interets: Pinterest (obviously)

I totally hate to say this because I have an almost vehement hate for this site, but Pinterest is skyrocketing in popularity, and not just as a way of showcasing your personal interests. It's a great way to show off products, to launch a brand, and to develop a "persona" in a visual way. If you're particularly crafty and sentimental, this site is the perfect tool to develop your brand. 

5. Social News (from users): Reddit

Since I opened with a social news site, I thought I would close with one too. Reddit is a world of different from Mashable but is still a useful tool. Here's why. It allows its users to post social media related news or other stories, and these can be up or downvoted as a way of showcasing popularity. It's a really good way to gain exposure for yourself/your site/your writing as well as a source of news and info from other tech-savvy social pros. 

Notice that I left off the ever-classic (does, like, 6 years of mega-popularity even really count as classic...I'll just chalk it up as a sign of the times?) Facebook. Zuck is on a bit of a downward spiral with his little gem of a site, even though it still has millions upon millions of users and is a great way to curate a brand and creep what others are doing to build theirs. I wanted to showcase some tried-and-true sites as well as introduce a new thing or two. 

I hope this is a helpful list and that your social media enhanced life is all of the techie goodness that you expect it to be!



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