Wednesday, June 20, 2012

Industry Insiders: @LAKings

A bi-weekly series profiling insiders in the fashion, beauty, sports, public relations and media industries (editors, PR girls, etc.) whose successes in the industry is beyond inspirational.

The 2012 NHL Stanley Cup Champion Los Angeles Kings have the sassiest Twitter handle in the hockey.

I'm contemplating moving to Los Angeles for a chance to intern. I'm not even sure they accept interns, but this social media team is fantastic and I want to learn from the best.
But, this witty handle isn't a public relations extension. The Kings consider it part of their marketing department.


Remember kiddies, public relations and marketing/advertising go hand-in-hand. Earned media and bought media are needed to open the success door.

Mashable named @LAKings the NHL Twitter Champion and backed up that claim.

Aside from poking fun at fellow tweeters who dare to jab the clever handle and trading upper cuts with other teams' handles, it pokes fun at the local traditional media for their lack of knowledge of Canada'a national sport and the team that's called the city home for 45 years. @LAKings is also light-hearted and able to make fun itself. Re: charging tweet.

The Kings' twitter handle has shown us two important things: 1. Don't be afraid to show some personality. People will like you. 2. Social media is a form of two-way communication and you should treat it as such.

The Kings get to spend the summer toting Lord Stanley's Cup around the globe to their homelands, so give @LAKings a follow and see what shenanigans get posted!

Until next month...


Your Girls Under PRessure

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