Wednesday, January 25, 2012

Industry Insiders: Tavi Gevinson

A bi-weekly series profiling insiders in the fashion, beauty, sports, public relations and media industries (editors, PR girls, etc.) whose successes in the industry is beyond inspirational. 

Tavi at age 13, when her rise to fashion fame began. Photo Credit.

This time around, my choice for Industry Insider isn't quite orthodox. She's the same age as my youngest sister, and doesn't quite fit the role of "insider" in the PR industry. From a young age, however, she has been a hot commodity in the fashion industry, sparking controversy and praise. As I mentioned, she isn't necessarily an "insider" but the way she communicates with words is beyond brilliant and makes me unbelievably jealous seeing as she's about five years younger than I am. So here we go, let's take a look at the lessons we can learn from the unusually mature fashion and writing genius, Tavi Gevinson.

Fifteen-year-old Tavi is the editor-in-chief of online magazine Rookie, but is better known as blogger from the amazingly popular Style Rookie blog. It seems as though her chief focus now is her online magazine, which is aimed toward teenage girls who hold a less "bubblegum" view of highschool. Essentially, it's the antithesis of, say, Seventeen. With a mind and style that are uniquely hers, she has risen to fame in the fashion industry. She attended her first fashion week at age THIRTEEN and was even front row at some of the shows she attended.

I first fell in love with Tavi's brilliance three years ago when I first decided I wanted to blog. I was looking for inspiration and came across the Style Rookie site. The first post I read did not have any pictures of her, so I had no idea how young she was. I was drawn in by her words which were wise and relatable. When I did finally see how young she was, I was astounded at her eloquence, deep musings, and incredible, almost envious vocabulary. I wasn't nearly that smart at 13.

I'm profiling her as an insider for this reason: girl can write. Writing is so integral to the fields of editing and PR, and being able to communicate with the written word is a powerful asset. It's a talent Tavi naturally has, and it's a unique, creative, and attention getting style that makes everything she does quirky and beyond effective. If we, as English and Communications students can hone our writing to be as uniquely voiced, wise, creative, and effective as hers, we will surely be able to achieve our goals of breaking into the industry.

Check her out. You won't be sorry.


Your Girls Under PRessure

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