Wednesday, February 8, 2012

Industry Insiders: Alyonka Larionov

A bi-weekly series profiling insiders in the fashion, beauty, sports, public relations and media industries (editors, PR girls, etc.) whose successes in the industry is beyond inspirational. 

The Observer
Alyonka is self-proclaimed "host, producer, observer, curious lady and master of social media." Though self-proclaimed, Alyonka has definitely earned her titles--specifically in the realm of hockey.

She works for The Sports Network (TSN), attending high-profile hockey events as the eyes and ears for the network and fans. She conducts interviews with players and gives an inside look at event happenings. Most recently, she went to Ottawa, Ontario, Canada, to attend the 2012 NHL All-Star Weekend.

Another aspect of her job is human interest. She takes the time, usually for TSN, to create short human interest pieces on NHL and CHL hockey players. During the 2012 World Juniors, Alyonka did a feature on the projected NHL number-one draft pick Nail Yakupov. Her lastest human interest subject is NHL all-star, Toronto Maple Leafs right wing Joffrey Lupul.

Alyonka also works for the hockey clothing company Sauce Hockey. She's the covergirl for their 2012 Spring/Summer lookbook and did an interview for the catalogue.

Before becoming a "host, producer, observer, curious lady and master of social media," she tried to make it big in the music industry. Alyonka and her sister, Diana, tried out for American Idol. The Larionovs didn't make it into the top 24, but that didn't stop Alyonka for pursuing a media career.

Alyonka moved to Pittsburgh, Penn. to attend the Institute of Art and ended up working for the Pittsburgh Penguins, hosting and producing Pens TV segments for the team's website. One of her most popular videos, "Cooking with Geno," received tons of buzz around the Internet and in the hockey-sphere.

Since her budding Pens TV days, Alyonka has worked on some high-profile projects including the NHL's Alexander Ovechkin biography DVD and HBO's 24/7: Road to the Winter Classic series--the inaugural season featuring the Pittsburgh Penguins and Washington Capitals.

I'm always excited to see what Alyonka's next move it going to be. She keeps her options open and picks her projects wisely. She's a well-traveled and well-rounded lady.

Alyonka is a go-getter and multi-media threat. I profiled her because she has accomplished so much at such a young age--she's only 24--and has mastered multiple media platforms. Alyonka is a creative individual and her curiosity gets her far. Also, her innate ability to chose what stories to tell is impeccable.

You can keep up with Alyonka and her projects through her blog, Facebook, YouTube and Twitter.

Until next time...


Your Girls Under PRessure

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