Wednesday, January 4, 2012

Face Time

The other day I had a conversation with one of my cousins that really got me thinking. She's currently an intern at a finance company and she and her boss were discussing the importance of having face time with clients. This concept, it seems, surfaces in several industries, including PR. But it goes further than that. The importance of making "face time" seeps into our relationships as well, be it our relationship with our family, our friends, our professors, or our significant others.

Face time and PR seem to go somewhat hand-in-hand. If you don't make time for your client, your contacts from media outlets, or even co-workers, it's going to look a little bit like you don't care, no? You want the people with whom or for whom you work to realize that you make them a priority. This idea carries over to school too, which is where I think I need to apply it more. I don't always take the time to go to a professor's office hours and give him or her a chance to get to know the student behind the 9 digit student ID number. I suppose  that by showing up, I'm proving that I have motivation to do well in the class and the drive to learn. That's not to say that I don't have drive because I don't always make the effort to see my profs, but I'm working on in the new semester. Promise.

Like I said before, this idea rears its head in relationships too. Why be in a friendship or relationship where the other party doesn't make time for you? Or where you don't feel the need to make time for the other party? Making time to see the people you find important is integral to both your growth and the growth of the relationship.

In this new year, let's promise to make more time for face time.


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