Thursday, December 27, 2012

Winter Playlist

Birthday shout out to my co-blogger Jasmine!

Ok. So. The two playlist posts I've done so far have been pretty well received and sooo much fun to write. I really get into them, especially because I let the songs play while I write. Unnecessary, but true fact. So, I decided to add a winter playlist to the mix. It's labelled "Obsessions" in iTunes, which may or may not give you an idea of how I feel about the songs. 


"We Come Running" by Youngblood Hawke. This is my favorite song right now. I used to hear it while I drove, and I became so obsessed that I eventually had to download it and listen to it about 100 times everyday. It's upbeat and fun. For the optimal music experience, blast this to full volume. ALSO! One day while I was going somewhere with my sister, I was listening to this song with my headphones in. "Don't You Worry Child" came on the radio, and I decided that someone needed to make a mashup of the two songs. The issue? I'm musically inept. So. PSA. If you or someone you know can make this happen for me, I'd be so, so happy. Is "I'll love you forever" sufficient incentive?

"If It Wasn't For You" by Various Cruelties. I know, the song title is grammatically incorrect. But this song is eleven different kinds of perfect. You may have heard it on the Zales Christmas commercials. I know, I know, usually commercials ruin songs for me (ahem, Passion Pit and Taco Bell...shameful), but this one is so good. It has a kind of old time-y sound and it's really sweet and sentimental and about love...things I know nothing about. Kidding. But really. 

"This Momentary" by Delphic. I'm kind of a sucker for really excellent movie soundtracks. Even if I don't like the movie, if it has a good soundtrack, I'll watch it until my eyes bleed. Luckily, I like the movie that this song is featured in. Its electro-rock sound makes this one of my stranger choices, but apparently, it is equally strange that "The Art of Getting By" is one of my favorite movies. It's the second installment in my all too often played friend-zone movie marathon, and this song makes it just so perfect. 

"Sweet Disposition" by Temper Trap. This song comes from movie number one in my friend-zone movie marathon, "500 Days of Summer." It's just such an amazing, can't-stop-listening kind of song that is also made infinitely better when blasted at a too loud volume. 

"Gimme Twice" by The Royal Concept. I think I gushed enough about this band in my last post. If Phoenix and the Strokes had a baby, the product would be these four adorable and talented Swedes. This song is just too good. I've been listening to it since September and I haven't gotten tired of it yet, which must be a new record for me.

"I Follow Rivers" by Lykke Li. All of Lykke Li's music could be described as a strange mix of dire and happy. Somehow it works wonders when I have to write, or sleep, or focus, and that fact makes me endlessly happy. You might start listening and think, "What the hell is this?" but I promise you, it's so good. Unless of course, you don't like my taste in which case I'd like to ask: How did you manage to make it this far into my post? 

This list is significantly shorter than the others, but I thought it was worth a share. Good luck getting ready for the upcoming semester, or getting through internship/job applications, or whatever you may be facing this winter!



P.S. Do you love or hate the new iTunes? 

Monday, December 24, 2012

Merry Christmas!

Merry Christmas from your girls under PRessure!

We hope your holidays are merry and filled with joy. Take a few days to spend time with your family and appreciate all you've been given. We'll be thinking about and appreciating
  • Family and friends
  • New internship opportunities
  • Home-cooked meals!
  • This mild Michigan winter (Well, Elise will. Jasmine's a cold weather kinda girl)
  • Good health
  • Education
  • And whatever the new year brings!
What will you be thinking about during the holiday season? Remember, celebrate safely and enjoy your downtime.

Your Girls Under PRessure

Friday, December 21, 2012

Clean Up for the New Year

Yay! It's over! It's finally over! Elise and I survived two weeks of intense finals. I can't speak for Elise, but I was on the verge of breaking point a few times, including the first Thursday when I thought I was losing my mind because I thought I lost my wallet and my iPod. Crazypants.

But now it's onto the holiday break. Although it's not as wonderful for all us as one might think. For me, I'm already back to the grind: I have two internships to keep up with and have to write a research proposal as well. Ahh, the joys of college honors.

While I'm gearing up for next semester, and a new year, I also do a little cleaning house. Mainly on my electronics. So, I figured I would share a few of my organization tips that can help you gear up for the new year and semester.

1. Email
I've been told Android phones are already setup for this, and iPhone 5s probably are too (I'm still rocking a iPhone 4!), but do yourself a favor and change your email settings so your phone automatically updates your inbox. I have mine set to "push new data" every hour, but 15 and 30 minutes are both options on the iPhone 4. Of course, a newer phone probably gives you more options, or let's you pick your own time.

2. Schedule Sync
Sync your phone and computer calendars and do this often. And by often, I mean daily. If you can't do it daily then, at the very least, weekly. My schedule definitely has to be updated daily. I have not had any major mishaps but I've had a few instances when an updated calendar would've helped.

3. File Condense and Purge
This one of my favorite things do. I go through all my computer files from the last semester and decide if I should purge or keep a file. My general rule of thumb is to keep any papers, stories or articles I've written, and do update them with whatever edits your professor made to the graded version. And I make sure to get rid of all the drafts and keep only the final. Also, I sort my files into folders by class, so I know why I wrote it

What ways to you digitally clean house? Any iPhone or Android phone tips you want to share? Drop us an email, leave a comment or send us a tweet!

Until next time,

Rock out, kiddies!
- J

Wednesday, December 19, 2012

Who Are You? Building Your Brand With A Platform


Being you and having a strong personality or sense of self is an incredible start to building a brand for yourself. But let's face it, we live in a digital world and it's more important than ever to use your social or online platforms to build a brand. So, what do you do and how do you start? Follow these steps:

1. Analyze your social profiles: Go on Facebook, Twitter, Instagram, or wherever else you leave your online fingerprints. Take a look at the things you post and decide whether or not it's appropriate for the image you're trying to project. I'm not saying that everything needs to be super professional or "buttoned up," but make sure you're showcasing your fun side and personality in a way that is positive.

2. Streamline: If at all possible, make your links or handles or account names have a bit of continuity. For example, my Twitter handle and Instagram username are both esabak, as is the link to my Facebook and my email address. Keeping everything similar if it cannot be the same makes people trying to find you or connect with you that much simpler. This is especially important for people who are trying to garner an online presence.

3. Be Important: This tip is geared particularly toward Twitter and maybe even Instagram. Make the items you post have some sort of importance. If you are building your brand based on the fact that you're a fashionista, post fashion related news. If you're a sports aficionado, live tweet games. Just make sure you aren't over-doing it with the posts. And controversy doesn't hurt either, just be careful with how you go about posting.

4. Make Connections: Follow or "like" people, pages, and brands that you hope to interact with, work with, or emulate. You may be able to connect with people who are willing to help you out or even offer you a job or internship.

5. Have fun with it: As important as it is to project professionalism, it's equally as necessary to inject your personality in posts and social or online profiles. Let your friends, family, future employers, colleagues, and contacts get an idea of who you really are. Be as quirky or funny or awkward or hopelessly cool as you want. This is what will set you apart from others!

There you have it, five tips for building your brand with social platforms. Use one or all or just a few. These ideas will hopefully help you curate an online presence that will benefit you while you work toward your career.

Good Luck!


Monday, December 17, 2012

Over the Boards: Rink Stories

Tales from interning in major junior hockey because the best stories happen at the rink.

I'm not sure if everyone knows but I've been interning with a major-junior hockey team on top of my radio gig. It's a major stop on the road to becoming a PR princess in the NHL.

Monday, December 10, 2012


When I was twelve years old, I was painfully awkward. Like, hard to look at and talk to. And then one day, during my layover on the way to Lebanon, I discovered Teen Vogue. To say it completely revolutionized my life would be both completely shallow and true. But it did. And then one day I decided that I wanted to be an editor just like the glamorous, genius, and hardworking women (and men!) behind all of our favorite glossies. Eight years and several career paths later, I finally put myself on a track that would hopefully land me the job of my dreams. And then, the first week of December, I realized that I wouldn't have to wait. I can start and edit my own online magazine right now, if I wanted to. The best part? So can you. Welcome to the world of Glossi, my PR lovelies. Let's all get acquainted.

Glossi, as of now, is a members only deal. But fret not, you guys, because you can request an invite. If this doesn't already remind you of my beloved (sense the sarcasm?) Pinterest, then the site's layout might, a little.

Even before you're a member you can flip through other glossies (get it? Such a fitting site name!) and get some ideas. With the primary "type" being fashion, the site's a style treasure trove. But, once you're a member, you can create your own magazine. All control goes to you. It's the online embodiment of perfection.

So what does this mean for the magazine world? Digital competition, obviously. But it also means people who have brilliant ideas sans resources for publishing have the opportunity to get themselves noticed online. This is an idea near and dear to my heart (I did an independent study this semester on the benefits of writing for new media...I think it's something of a gem, but I might be a little biased).

And, now, the all important question that you as a PR student or regular student, or avid reader of this blog must be asking: how is this going to help me in the future?

Good writing skills are beneficial for pretty much any venture. Editing skills, also amazing. Having a creative outlet like this is something that can be added to resumes and portfolios. And, in the instance your online glossy garners a huge following, you could get discovered by your dream gig. It might be tough, but nothing's impossible.'s a great way to build your own brand.

I say give it a stab, and once my first issue is done I'll be sure to give you all a head's up.



Wednesday, December 5, 2012

Coffee Talk

This is a series that pops up every time we have a second to hang out and grab a coffee. An exclusive look into our brains and everyday occurrences, we hope this series is as fun to you as these outings are for us!

Coffee talk number two. @esabak

So, Saturday (12/1! Can you believe it's already December?!) we went for coffee (It was actually lunch, but that's ok) and had a very interesting, very sporadic, conversation. It had more to do with warding off the impending doom of final exams/papers/projects than PR, and for that we apologize (a little). It went like this:

  • Facebook is the gateway drug to social media.
  • Twitter meltdowns. They happen. A lot.
  • Elise likes depressing things, especially heartbreak.
  • Hockey.
  • Alexander Wang at Balenciaga. We think he's going to do a really good job.
  • Elise goes to Starbucks because they never forget to put coffee in her latte (*cough*Panera*cough*). 
  • Big girl lessons: Do not be scared to tell salespeople they got the order wrong.
  • MARINA MARINA MARINAAAAA. We're obsessed with her. Every song is a good song. Especially on Electra Heart.
  • While on the music tangent, we discussed the excellence that is Cascada's Christmas album. No, that wasn't sarcastic at all. 
  • Skylar Astin. He is beautiful. And talented. And beautiful.
  • The best stories happen at the hockey rink. Like, really the best. 
  • Sometimes, even after four months, your fellow interns do not know your name.
  • Happy peppermint mocha season.
  • Finally, why people feel the sick compulsion to wear sparkly Uggs eludes us. Like, WHY, teenie-boppers next to us?

As you can tell, we have super deep and substantial conversations at these outings. And since it's been a minute since we've had one of these, it kind of makes sense that our minds are all over the place. Also like we said, it's almost finals, so there's that.


Girls Under PRessure

Tuesday, December 4, 2012

Gilty Pleasures

Whether or not you know me well, it's probably beyond obvious to you (so through my writing, feature choices, or just seeing me around) that I am not into "loud" things. I'm kind of a lot shy and into understated everything: all black, being the brains behind an operation, you get the idea. But it's the holiday season, a time for parties and glamour and people in glitzy clothes. And as much as I'm insistent that that's totally not my thing, I have a soft spot for glitter kind of the same way I have a compulsion to watch the classless, tactless program that is Keeping up with the Kardashians. And now that I've admitted that, and my cheeks are burning red with shame, I'll get to the point of this post. We're about to go on a gilt trip. Not the kind we get from our Sittos (grandmas, for my non-Arabs), but a little peek into the world of Elise's shiny, glitzy, and flashy gilty pleasures.

This dress would be perfect in a world where I was a glamazon. But we just don't live in that world. And that's ok, because I could never get away with wearing this to work, or a party, or anywhere, for that matter. It's still really cool, and from ASOS which also makes it perfect.

Remember that time when everyone had that huge obsession with those sparkly Louboutins? Even months (years?) later, I can't help but love these. And I'd love them heaps more if they were all red and I could click my heels like Dorothy in the Wizard of Oz and be magical, or something.

This ring. If I owned it, I don't know if I'd ever wear it. But I want it just to add to my growing jewelry collection (would you believe me if I told you I only owned three pairs of earrings and two bracelets? Also, do detachable collars count?). I don't own any rings, and to be perfectly honest, I'd rather have a simple and chic tennis bracelet than a ring when I get engaged. But this is like a little Swarovski disco ball for my hand, and I don't hate it.

Ever since Gossip Girl premiered, I wanted to be Blair Waldorf. I had the headbands with bows, the plaid uniform, and the fantastic case of bitchface. But most important were the headbands, an accessory I adore to this day. And that's why this sparkly bit of brilliance is my gilty pleasure number four.

My favorite gilty pleasure is crazy shiny nail polish. Especially if it's gold. This Sephora by O.P.I. pick is perfect for the holidays or some other special occasion where flashiness is permitted.

So there you have it. My top five gilty pleasures. After the holidays I pinky swear I'll be back to the basics. But I'm going to enjoy the sparkles when I can, in the confines of my house. Where nobody will see me geeking over glitter. Let's keep this our secret?



P.S. Happy December, happy peppermint mocha season, and happy (almost) finals week.

Monday, December 3, 2012

Constructive Distraction: Laws of Modern Man (and Woman)

Procrastination doesn't have to be a total waste of time. This monthly post highlights websites to make your time avoiding research papers and textbooks productive.

Whoa! It's December already! Elise and I are about to partake in Hell Week, aka: finals week. Though, it doesn't technically start for another week, it's really a two-week production.

This week, we'll be finishing up monstrous-length papers, printing exam study guides and tracking down the textbooks we never bought. Then, next week, we'll be pulling all-nighters, cramming for exams and rushing to get things solidified for next semester.

And then, we get to enjoy a small slice heaven: a week and a half off before it's 2013 and we're back to the grind.

Ahh, the joys of college.

Anyway, to keep things light and inspirational, I'd like to introduce this month's Constructive Distraction. Drum roll, please...

Laws of Modern Man

This Tumblog is a compilation of great quotes, proverbs and thoughts to live by. If you're interested, Laws of Modern Man has a sister site: Laws of Modern Woman. While, some of the content is the same because it's not necessarily gender specific, enough is different you will want click the link and check it out.

Good luck on your papers and final exams! Please remember to feed yourself and, at the very least, brush your teeth before classes for the next two weeks. The kid sitting next to you will highly appreciate it. Go forth and conquer!

Rock out, kiddies!
Your Girls  Under PRessure

Wednesday, November 28, 2012

Instagram: A Peek Into Your Soul

Of the two things I really, really, REALLY dislike, pictures come out on top. But, for some reason I have a super slight obsession with Instagram. It's probably because it's alright that I don't post pictures of myself. But the reasons that make this platform great go beyond my fear of being in a picture.

With Instagram, you can do what other social platforms don't let users accurately do: give your followers a glimpse into your life, regardless of how you've glamorized it with filters and whatever other enhancements are available on the amazing but mildly detrimental devices we call our smartphones. And you can do all of this WITHOUT ANY WORDS. Because pictures say it all. Duh.

If you want to seem hopelessly cool or are part of a brand that wants to show their human side to fans and clients, Instagram is your answer. It's the peek into your (or your brand's) soul that could happen on Facebook or Twitter, but doesn't (and I'm not even going to delve into why, because there will be too much snark and it won't be pretty). Moral: whether it's Instagram for Android or the Instagram app for iPhone, using this tool is a great way to give personalization and unique insight into your brand.

And with all of the love that I've given Instagram today, here are some picks from the account of yours truly:

Follow me (@esabak), A haiku:

Liking what you see?
Then click to follow me.
You won't regret it.

And some of Jasmine's top Instagram photos:

Follow her, @jrgrotto.

Now that you've gotten a look into our interests and souls (this is actually starting to sound kind of creepy, but you get where I'm going), let us know how you feel about the platform in a comment!



Wednesday, November 21, 2012


The epitome of fall (because Elise isn't a Halloween girl) is probably Thanksgiving. More than the amazing food and family time, this holiday is a way to reflect on what you're grateful for.

So, what are we especially thankful for this year?
  • Family
  • Friends
  • Awesome Internships
  • Hardships, because they make us stronger, better people
  • Education
  • Ability to help others
  • Having life essentials
What are you thankful for this year? Let us know! And, have a Happy Thanksgiving!


The Girls Under PRessure 

Monday, November 19, 2012

Insight on our Frosh's Outlook

Lover of Disney films and classic over achiever, our resident Freshman, and Elise's mini-me, Catia, will be chronicling her journey this year in a little series we like to call A Frosh Outlook. 

I’m a people person. I mean, I’m not super outgoing but I do like people. As far as what to do with the rest of my life, I felt as if this was an important quality to take into account when deciding. Choosing to go into public relations for me was a relatively easy choice. It seemed like an industry that my personality and talents would be well suited for. As a freshman, however, I don’t fully understand what I am getting myself into and I am always plagued with a sense of insecurity and indecision in my choice of major. Granted, that could just be my tendency to overthink just about everything--but still, it’s a tricky position to be in.

Although I am green in my pursuit of PR greatness, I already like what I see, and I am pleased with how easy school has been this first quarter of college. Not easy in the sense that I have a minimal workload or that this field requires little effort, but in the sense that I am genuinely interested in what I am learning and comfortable in this area of study. At the same time, being the over achiever type I am, I remain wary of this feeling and hope that it isn’t just a honeymoon phase that comes with the hype of being a cool new college student. I find myself wondering if this should be harder and if I’m cheating myself out of a challenge but I have ultimately determined that this inner peace I’m experiencing can be attributed to a smooth transition into this whole new world. And yes, I did just reference Aladdin.
Anyway, with all of that being said, I have a positive outlook on my future in the PR world and look forward to all I will learn and experience as well as how I will mature within this industry.

Until next time, your fledgling freshman, 


Wednesday, November 14, 2012

The Ultimate Wish List for the Holidays

I know it isn't even Thanksgiving yet, but I had a paper due, so naturally I spent a good chunk of my time online shopping. I came across some super adorable and also super odd things that would make the perfect student gifts, or gifts for siblings, or gifts for yourself. Yeah, sometimes I treat myself with a gift. Who knows your taste better than you, right?

So here we go, my ultimate wish list. First up, real things that would actually make decent gifts.

1. Watches. I have a slight obsession with watches, or anything I can wear on my wrist, for that matter. Michael Kors has some really cute watches, but they aren't always at a super convenient price point. If you want to peep some great Kors wrist candy and some similar (but wayyyy less expensive) options, look no further than my favorite website of all time: ASOS.

Photo Credit

Photo Credit

I chose watches with tortoise shell detail because I think it's both visually interesting and chic. Also, it matches my glasses. So there's that.

2. Planners. As future PR people, it's important to always stay on top of everything. For those of you who are a little bit old fashioned like me, a real agenda--not something from your phone--is an ABSOLUTE NECESSITY. My picks for what could be one of the most perfect and practical student gifts:

Photo Credit
This gem of a planner comes from May Books (site linked underneath the photo) and is super customizable. Not only can you choose from a crazy huge assortment of colors and designs (navy chevron is my absolute favorite), but you can customize the inner pages to fit whatever needs you have. You can even personalize it with a monogram for an extra special touch!

3. Cosmetics. There is no better place to shop in the winter than Sephora. That might be a slight enormous over exaggeration. But their holiday sets are always pleasers and that's why they land themselves on the Under PRessure ultimate wish list. 

Photo Credit
I'm a little more than obsessed with nail polish. My sister and I have dubbed the period between 8 and 10 pm on Mondays "Manicure Monday." We sit on the floor in our apartment, choose our color of the week, and go crazy. It's a lot less lame than it sounds. Point is, this set (or any like it) is an amazing gift for the beauty guru in your life. And if you're feeling spendy, send one my way. Kidding! (No, but really.)

4. Sweaters. Guys, I really love J. Crew. And sweaters. I feel like a good, comfy, oversized sweater is an amazing thing to give as a gift or to receive. So peep this bit of loveliness and add it to your holiday wish list.

Photo Credit
This slouchy and ultra-chic bit of wonderfulness comes in three colors. In case you were wondering, I'm a medium. I know this isn't supposed to be all about things I want, but I can't help myself.

5. Scarves. If the person you're gifting is into things that are chic yet practical, look no further than a luxurious scarf or three. Scarves can transform outfits in a way no other accessory can. 

Photo Credit
Simple, chic, and functional, this scarf absolutely deserves to be on this holiday ultimate wish list. It's so neutral and perfect. Love.

And now, on to the category of the absolutely crazy. There's only one item in this section, and it's so ridiculous, you're going to wonder why it's even sold in gift sections.

For a mere $132, you can gift the loved one in your life with a crash diet kit. Appetite suppressants and skin tightening cream included. I'm going to give you a second to stomach that little bit of info


And, here it is:

Photo Credit

The link below the picture has the product info, in case, you know, you need a subtle yet hard-hitting way to tell someone they need to lose that holiday weight. 

So, there you have it. The Under PRessure ultimate wish list for the holidays. I've brought you perfect student gifts, friend gifts, sister gifts, and a touch of crazy. Enjoy the holiday season and happy shopping!



Monday, November 12, 2012

Monthly Mani: Mirror Metallics

As a future PR maven, it's important to look put together. This is especially important when it comes to your hands--you'll be meeting people, shaking hands, working with papers--and it's super important to have a nice manicure. This is a monthly series that will show you perfect colors so you can always be polished.

"No Place Like Chrome"
The holiday season is upon us and 'tis the season to be festive. The easiest, chicest way to be festive without looking tacky is metallics. Instead of wearing standard gold or silver bangles or a cocktail ring, opt for bold metallic polish.

Check out Essie's newest collection, Mirror Metallics. This five-color collection brings you mirror metallic polish just in time for the holiday season. For Thanksgiving try out "Penny Talk," and for Christmas pair your favorite LBD with "No Place Like Chrome" or "Good As Gold."

If you're sick of the silver-and-gold standard, try "Blue Rhapsody" or "Penny Talk." A wintery blue or a warm bronze will fit the holiday season just fine.

Give your manicure an edge by adding a contrasting french tip. A matte red or black with silver or gold is a winning combination for Christmas cocktail parties or the annual family soiree.

What looks are you wearing for the holiday season? Let us know! Or tweet us a pic of your best holiday mani!

Until next time...


Your Girls Under PRessure

Thursday, November 8, 2012

On Coffee Friends

Photo Credit

I have acquaintances in class, from work, and from church. I have friends from the same places. And then I have this little niche of people in my life that are in between. They're my coffee friends.

If the concept of coffee friends is either unfamiliar to you or seems weird, you're probably not alone. Here's my definition: a coffee friend is someone you used to be close with or are just getting to know. These are the people to whom you may say, "Let's do coffee soon!" without actually intending to do so. It doesn't even necessarily need to be coffee, but that's a popular sentiment. Now that you've read that, I'm sure a lightbulb is going off in your mind and a list of your coffee friends is flooding your brain. Was I right?

These people are actually pretty important whether or not you actually dole out the time to get together. They're a way to network, to feel comfortable if s/he is the only person you know in an unfamiliar place, and to meet new people. All of those things seem really exploitative. That's not how I intend them to be. These are people who you're friendly with, and you probably know each other better than acquaintances. It's always good to keep connections with the people you've met, and developing and more importantly, acting on these coffee friendships is a great way to do so.

Do you have any coffee friends? How do you keep in touch with those in your growing network?



Tuesday, November 6, 2012


It's that wonderful time that happens every four years: Election Day. No matter what party your views align with, make sure you get out there and vote!


Girls Under PRessure

Monday, November 5, 2012

Coffee Talk

Welcome to Coffee Talk, the first post of a series but  our 100th post on this blog (yay us!). This is a series that pops up every time we have a second to hang out and grab a coffee. An exclusive look into our brains and everyday occurrences, we hope this series is as fun to you as these outings are for us!

Starbucks Coffee Drinks
Coffee date with @esabak.

Outing: October 27

As per usual our favorite topic of conversation is internships. We talked about our weeks and the lessons we learn each and every day we head into the office. Our lessons from this time around:

  • Menial tasks happen and we have to be ok with doing them
  • Writers block also happens, and in the office it's imperative to push through it
  • Some of the people we deal with are the topics of super funny conversations. Soak in the experience
  • People will make bets on whether or not you have a coffee addiction. Don't be that girl. Elise is that girl.
What we ordered (because we know you were wondering):

Elise: Salted Caramel Mocha
Jasmine: Passion Fruit Iced Tea (Sweetened)

So this was our pre-halloween and we hope this series is the perfect way for you to really get to know who we are as people...not just as students and future professionals.


Girls Under PRessure

Thursday, November 1, 2012

Constructive Distraction: The Daily Beast

Procrastination doesn't have to be a total waste of time. This monthly post highlights websites to make your time avoiding research papers and textbooks productive. 

Because election day is less than a week away, it's only appropriate we feature a news source as November's Constructive Distraction. Drum roll please; we present to you: The Daily Beast.

This popular daily news site was founded in 2008, and then merged with Newsweek in early 2011. The Daily Beast features news stories from its writers as well as Newsweek's writers. Its current events and election coverage has been phenomenal. It was my first stop after each debate for the candidate fact check.

The best feature on TDB is the Cheat Sheet. It's smack-dab in the middle of the homepage, highlighting prominent stories and news you should read to keep up with current events. You can always have the Cheat Sheet emailed to you for more convenience. I do the latter, catching up with my world and national news while catching up on my industry news.

What are your top news sites? Let us know! We're always looking for engaging, well-written content.

Until next month...


Your Girls Under PRessure

Monday, October 29, 2012

Kick the Status Quo

I'm always the first to ask people how they acquired their job or internship. It's not only interesting, but important, especially if they're in a job, internship or field in your interest. Also, it's important because, in the past year, I've learned that people rarely get where they want to be through the standard apply-and-wait-and-see method.

Here are a few ways fellow interns have acquired their apprenticeships:

  • Relations: It's a common theme--having a family member who knows someone is usually an easy in.
  • Friends: Friends of friends is another route to get the ball in your court.
  • Acquaintances: You never know who you're going to meet. Introducing yourself and getting your aspirations out there is a great way to get recommended.
  • Research: I spend a lot of time researching people in my fields of interest. I look at their LinkedIn profiles and scan their blogs. Reaching out and connecting with these people is a great way to get advice, internship or job opportunities and potential mentors.
  • Alumni: One of the most under utilized resources at most universities is the alumni house. Connecting with the alumni in your program is the best way to get opportunities. It's how I scored one of my two current internships (Re: photo).
The Tumblr post that scored me an internship.
Internship opportunities are out there. You just have to seek them. Of course, applying to your dream internship is a must, but networking and less-traditional methods are extremely helpful. 

Social media has enabled us to do so much, including gain useful acquaintances and relationships. I setup a job shadow through Twitter and I connected with an alumnus from my university through Tumblr. The Tumblr connection was accidental--I wasn't aware she was an alum until after I looked at a few other social media platforms, but discovering her alma mater is my university, and she majored in PR, gave me a great way to connect with her.

Don't be afraid to put yourself out there. It's that half the battle. Not everyone achieves their goals through standard procedure. There is no right or wrong way. Sometimes, "You have to build your own door or knock down a wall."

How did you acquire your internship or job? Let's us know!

Rock out, kiddies!
- J

Wednesday, October 24, 2012

Who Are You? Building Your Brand One Word at a Time

Photo Credit

Every time I or someone I'm super close with does something uncharacteristic, I can't help but exclaim, "Who are you?!" It's the little, random outbursts like these that really make me think sometimes. It gets me into thinking who I am, what I stand for, and where I want to go.

If you're at a loss on how to build your brand, think about the process this way:

Take a second to reflect on who you are or want to be and where you're going. Develop a list of these traits, emotions, or places. And then live by it. Think about these words and phrases when you're ready to post something on the internet. When you encounter an opportunity. When you're too afraid to take that risk that could change your life in an amazing way.

Here are some of my words:

  • Witty
  • Intelligent
  • Charming (a "wish" word. The day I'm actually charming will be the happiest in my life.)
  • Bookish
  • Compassionate
  • Ethical
  • Editorial
What are your words? 



Monday, October 22, 2012

Candy Corn and Nine Other #ReasonsILoveOctober

Fall is my favorite season, October is my favorite month and a lot of my favorite things take place during this time. So, I figured in honor of my season/month of favs, I would post a list of #ReasonsILoveOctober:

1. Fashion: sweaters, down vests, scarves, thermal henleys and boots.

2. The cider mill and pumpkin patch.

3. Apple cider and cinnamon-sugar donuts.

4. Gorgeously colored landscapes.

5. The NHL and most other hockey leagues begin regular season play.

6. Monster cereals; Boo Berry is my favorite.

7. Great television programming (13 Nights of Halloween, horror movies on Syfy, 90's Halloween Disney Channel movies).

8. Last year, my October concert of choice was the Rob Zombie and Marilyn Manson Twins of Evil Tour. This year, my concert of choice is my fav band, Avenged Sevenfold's, Hail to the King Tour for their latest album of the same name.

9. Halloween. I like to revive my childhood through my costumes. For Halloween 2011 I was Scar from The Lion King. My fallback costume is always Slash from Guns n' Roses--all I need is a top hat!

10. And of course, candy corn! It has to be Brach's. Brach's is the best.

11. Bonus! October is your last chance (and usually the perfect weather) for bonfires. Nothing better than sitting around a fire, drinking (spiked!) cider with friends.

What reasons do you love October? Tell us!

Rock out, kiddies!
- J

Wednesday, October 17, 2012

A Confession...

I have a confession to make.

I'm finally taking my first class that's related to the PR field. Like, now, in my third year of school. I know, I know, it's kind of late.

BUT! I've already learned so much and am ready to share some things you can apply to your everyday life.

So, let's talk about something every PR girl or guy is going to need to deal with...publics.

Even if you're not interning or immersed in the field, as a person in general, it's kind of important to think of who your publics are. You have family, teachers, professionals with whom you're networking, and that's only naming a few. It's important to interact with everyone that falls into these groups, because in some (or many) ways, they're enriching your life and they are important to building who you will ultimately become.

Take a second or two to get in touch with these people, and don't forget to give them a little face time.



Monday, October 15, 2012

A Frosh Outlook: Holding Your Weight

My name is Catia and I'm a freshman majoring in Public Relations at Wayne State University. In addition to being a student and social media addict, I play the role of Elise's little sister, and sometimes twin, but it depends who you ask. This is a series I will contribute to once a month, discussing my life as a freshman.

For being 18, I've learned a pretty good amount of life lessons. Most of these lessons came from my time in high school, where I wore a number of hats including: Student Council President, National Honor Society member, and most importantly, my senior year, Varsity Cheerleading co-captain.

I'm probably going to talk about cheer a was a major part of my life for four years. But there's one lesson I learned, especially as a base: HOLD YOUR WEIGHT.

If a flyer didn't hold her weight and the bases didn't hold their portion of their flyer's weight, the stunt group would crumble. This same principle applies to any group or team situation in life. Whether it's a group project, a team assignment at an internship, or co-worker relationships, it's absolutely necessary to hold your weight. And, as unpopular as this may seem, sometimes you have to compensate and throw in a little extra to keep your group up. And you're not always going to get recognized for that extra weight you have to carry.

Wouldn't you rather be the person to be relied on than the one who can't hold her weight? Let me know what you think!


Monday, October 1, 2012

Constructive Distraction: Deadspin

Procrastination doesn't have to be a total waste of time. This monthly post highlights websites to make your time avoiding research papers and textbooks productive. 

Happy October, Pressurettes! The NFL has its referees back and the MLB pennant race is in full swing.

Let your sports-freak flag fly!

This month's constructive distraction is: Deadspin.

Deadspin is a must read for anyone wanting to work in sports. It's a one-stop shop for all the latest sports news, gossip and opinions. The site's tag line is, "Sports news without access, favor, or discretion," and they're not kidding.

This site is great about presenting the facts as unbiased as possible. It also keeps the mood light, and sometimes snarky. It's a refreshing take on what's happening in sports.

If your interested in or want to work in sports, add Deadspin to your daily reads. Sign up for the daily newsletter for more convenience.

Until next month...


Your Girls Under PRessure

Wednesday, September 26, 2012

Fall Playlist: Elise Edition

So lately, during my small hiatus from posting (SORRY SORRY SORRY!) I went to the most amazing Wombats show ever for my birthday (the big 2-0!) and I've been more than slightly obsessed with this phenomenal new-ish band who opened for them (and you're going to have to wait to find out who they are). They're all I listen to when I read, write, do homework, go to my get the idea. In honor of the loveliness and the reception of the summer series of playlists, I give you my slightly mellowed out version of the sounds I've been craving for fall.

Don't Make Me Wait, Locksley: This song is my most unhealthy obsession. I listen to it all the time because it puts butterflies in your stomach. It's one of those cute, 60s-esque, words that make you think of some one you really, really, really like songs.

Danny, Dakota and the Wishing Well, A Silent Film: Call me an emotional mess, but the first time I heard this song (in case you were wondering, which to be real you probably weren't, I came across an acoustic studio performance of this on youtube) I cried. I don't know why but it was just really sweet and lovely and was just asking to be added to this list.

Young Blood Tiesto and Hardwell Remix, The Naked and Famous: This is a song I really liked on its own, but one day at work I heard this remix and fell deeply in love. It's perfect.

Blueside and When Did Your Heart Go Missing, Rooney: I've had a soft spot for Rooney since the 7th grade. Their sound is a lot like Locksley's (I somehow found the strength to limit myself to only one of their songs) which I absolutely adore. Both songs are phenomenal in different ways, with "When Did Your Heart Go Missing" being the more upbeat of the two.

Our Perfect Disease, The Wombats: The Wombats are my favorite band. Ever. I adore their anecdotal and quirky lyrics, and the fact that they're from the UK doesn't really hurt either. I just saw their show last week, and it was MAJOR. In all caps. I couldn't even breathe.

It's Nice To Be Alive, Ballpark Music: When you need a pick-me-up in the middle of your busy/tiring/awful day, look no further than this gem of a song. It's happy and upbeat and has a bit of a retro sound.

Sleep Alone, Two Door Cinema Club: I just really like this one. It's played on the radio at least twice an hour, so I get to hear it A LOT when I'm driving. I'm not sick of it yet, so that's a good sign.

No Hope, The Vaccines: Call me creepy, but I found the video for this on my Facebook news feed. Then I listened to and subsequently loved it. If, by any chance, the kid's reading this, sorry for being creepy, but you have excellent taste!

Trembling Hands, Temper Trap: My obsession with Temper Trap started with 500 Days of Summer and escalated that time that they went to SXSW this year and I also happened to be there, listening to their music.

For those of you who weren't painfully bored with this post and made it here, first, thanks! and second, you're in for a treat. My last playlist pick is not one song, but five. One of the opening bands for The Wombats, who I gushed about earlier, was called The Royal Concept, and they are amazing. Their EP of the same name is all kinds of perfect, especially if you're a Phoenix fan. These ultra attractive Swedes are simply amazing live and on this EP.

This is a pretty mellow list and incorporates most of my faves. I hope you listen to/love these songs as much as I do. And let us know what you think!



Monday, September 24, 2012

Fall Playlist: Jasmine Edition

via Tumblr
First, let me start with an apology. This semester I hit the ground running and still haven't stopped. Unfortunately, blogging took the biggest hit. But I hope I've hit my stride and can come back to blogging.

Autumn is my favorite season. I love everything about it: the fashion, the leaf change, hot cider, visiting the pumpkin patch and/or apple orchard. My favorite month is October, which happens to house my favorite holiday: Halloween.

It's only September, but I'm already getting in the holiday mood. I've been distracting myself from homework by Googling Halloween costumes.

So, on that note, I've decided to introduce, not just a fall playlist, but a halloween playlist. Most of these songs are older, but still great for a party or just a festive feeling.

1. Dragula - Rob Zombie; Fun fact: the song's namesake is the Munster family's drag car, DRAG-U-LA.

2. Scream - Avenged Sevenfold; Again, no playlist is complete without at least one song from your favorite band. Fun fact: the song's beat is the same per minute as the human heart.

3. This is Halloween - Marilyn Manson; Recorded for Nightmare: Revisited, this tune is a great update of the Elfman original from Tim Burton's The Nightmare Before Christmas.

4. Zombie Dance - Escape the Fate; The title says it all. Fun fact: ETF's lead singer, Craig Mabbitt, recorded a version of What's This? from The Nightmare Before Christmas.

5. Voodoo - Godsmack; A good, melodic song. Great background party music. Fun fact: Godsmack is currently on the Rockstar Energy Uproar Festival Tour.

6. (bonus!) End of the Summer - Theory of a Deadman; Not halloween related, but a cliche, celebratory fall song.

Until next time...

Rock out, kiddies!
- J

Wednesday, September 12, 2012

Back-to-School Check List

Most, if not all, of us are back to school. The first few weeks are always madness: trying to find classes, buying books, finalizing schedules, finding parking or picking the quickest routes to class. It's also a time to figure out what you need to carry on a daily basis. 

Here's a list of essentials you will want on hand for the first weeks and beyond:
  • Laptop charger: Unfortunately laptops batteries don't last as long we need to them to. If you take notes in class or just need web access 24/7, and spend large amounts of time on campus, make sure you bring your charger. 
  • Wallet: Always make sure you have your wallet. You never know when you need change for the parking meter, a few dollars to grab a coffee or cash for a last minute lunch. Plus, it's the best place to keep your student ID.
  • Water bottle: It a lot easier, and cheaper, to refill your water bottle at water fountains, instead of buying a $2, bottled water every time you're thirsty. 
  • Snacks: Throw a few granola bars or some crackers in your bag for afternoon snacks between or during classes. It's also cheaper than hitting the vending machine every time your stomach grumbles.
  • Umbrella: We're having some strange weather in Michigan. It's September, 90 degrees and rainy. You never know when the heavens will decide to rain on you.  Pack an umbrella.
  • iPod: Music makes your trek around campus a lot less boring. But, don't get too lost in the music. Be aware of your surroundings.
All right, Pressurettes! It's time to hit the books and burn the midnight oil. Welcome to Fall 2012!

Rock out, kiddies.
- J

Monday, September 3, 2012

Constructive Distraction: Pintester

Procrastination doesn't have to be a total waste of time. This monthly post highlights websites to make your time avoiding research papers and textbooks productive.

Happy Labor Day, ladies and lads! I hope you're kicking back and enjoying the last, unofficial weekend of summer. Take this extra day to relax and recharge before getting back, or starting, the school-year grind.
Pinterest in the newest member to the social-networking family. The invite-only site was slow to start, but once it was rolling, there was stopping it. It's so popular it's spawned spin-off blogs.

My favorite is Pintester.

The sites tagline is "Fucking up Pinterest pins so you don't have to." The blog author, self-proclaimed "Pintester," tests a variety of pins with varying degrees of success. Most of the time, her pin-test utterly unsuccessful, but occasionally, they turn out not so bad.

This blog not only saves time, but it gives laughs. Pintester writes step-by-step, tried-and-true posts detailing her testings. She says everything you know you would if you were in her shoes.

So before you run to the store to collect the ingredients or supplies to try a pin, check out Pintester.

Until next time...


Your Girls Under PRessure

Thursday, August 30, 2012

Ramen Noodle Diet: Week 4

Courtesy of Google
For back-to-school month, a weekly post dedicated to money-saving tips from college kids for college kids.

Although the post title suggests otherwise, I'm not proposing the literal Ramen noodle diet, aka: eating cheap, unhealthy, never-expiring, Americanized, Asian noodles for four years because you're a broke mofo. I'm suggesting you cut down spending in non-health compromising ways.

This week's topic: fashion.

Daily college fashion ranges from dressing-to-the-nines to just-rolled-out-of-bed. Whether you're dressed-to-kill or dressed-to-sleep, here's a few hints to save some cash on clothing:
  • Get thrifty: Thrift stores or secondhand shops will save you a bundle on back-to-school threads. Check out your area for local secondhand stores instead of shopping Goodwill and Salvation Army. Also, look for consignment shops or stores such as Plato's Closet for nearly-new, name-brand clothes. 
  • Brands don't matter: No one will crucify you for wearing a Target t-shirt. Sit down, take notes and do your homework.
  • Swap meet: Swap clothes with similar-size friends. A free way to change your wardrobe or try a new trend.
For most of us, the fall 2012 semester has already started. Go forth, conquer your classes and when exams are done, take some of your savings and treat yourself. ;)

Until next time...

Your Girls Under PRessure