Wednesday, July 23, 2014

PRactical: How to Leverage Your Press Release by Using Social Media

For those of you already in the field, you may be wondering what the best ways to leverage your press releases are. As the millennial generation, social media is usually the answer. Below, in a special edition of PRactical, are a few tips on how to best do this....

Sharing a press release and gaining traction when promoting a new product, service or an entire brand is no longer limited to traditional advertising and marketing methods. Instead of using print and local advertising, leveraging your press release and promoting a new message or brand is now possible with the use of social media. Understanding how to leverage your press release by using social media is a way to gather additional attention while gaining followers and online fans who are interested in the products, services or content you have to offer.

Social Media Press Release Tactics
Understand Your Message

Before you begin promoting press releases on social media it is important to understand your message and what you want to say to potential clients and customers. Having a clear message in mind is the best way to focus and prepare to share your press release with social media.
Create an Inviting and Exciting Headline
Create an inviting and interesting headline using Twitter, Facebook, Instagram, Pinterest and even Tumblr to help with sharing your press release with as many followers as possible.
Ask for Participation

Within your tagline or the content you post on social media linking to your press release, be sure to ask for comments, opinions and audience participation. The more users who comment on a post you have shared, the more likely it is for the post to be viewed by other fans and followers of your page and brand itself.
Link to Your Official Website

Link to your official website when sharing a press release for your brand with social media. Not only are you more likely to gain more visitors and page views to your site, but it also helps with increasing your website's overall search engine ranking and visibility.

Update Social Media Pages Consistently

Although you are sharing a press release for your brand, updating social media pages consistently otherwise is necessary to gain traction and to keep the interest of users and potential customers who are invested in your business.

Understanding how to effectively put social media to use when sharing press releases is one of the best ways to reach an intended audience or demographic, regardless of the industry you are representing or promoting. Sharing press releases properly is not only a way for you to gain more interest in your brand altogether, but it is also a method of building a professional name and image for yourself online.